Demand Core
A next-generation top-of-funnel lead generation solution powered by Demand.com’s proprietary, signal-based buyer intelligence. It identifies and qualifies in-market buyers using a combination of first-party intent, ABM, firmographic, and technographic signals.
Built for Pipeline Quality
Every feature is designed to maximize the quality and velocity of your pipeline — without adding unnecessary complexity.
Data-Driven Approach
Built for the top of funnel — powered by data, not guesswork.
- Top-of-funnel focus
- Data-driven targeting
- Pipeline velocity
Minimal Form Reliance
Reduces friction by minimizing reliance on traditional forms — qualification happens through signals, not gates.
- Fewer form barriers
- Signal-based qualification
- Better buyer experience
Real Buying Opportunities
Uses rich signals to identify real buying opportunities — connecting you with prospects who are genuinely in-market.
- In-market identification
- Behavioral insights
- ICP-aligned scoring
Optional Nurture Add-On
Nurture is available but not required. You choose the level of engagement that fits your pipeline.
- Nurture on demand
- Modular engagement
- Your pipeline, your rules
What Else Can Strengthen Your Lead Generation?
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Leads Delivered