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Lead Generation

Demand HQL

Do you have special lead qualification criteria that are unique to your business?

Why Demand HQL

Bottom-of-the-Funnel Leads + Unique Qualifications

Standard BANT qualification isn't always enough. We add your critical custom questions.

01
The challenge

Unsuitable Leads

When leads you buy look attractive, you know that a few are simply unsuitable because there is something about them that makes them a no-go. And you wish you could ask these leads something unique before paying for them.

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02
The gap

BANT May Not Be Enough

Every valid bottom-of-the-funnel lead should have authority to make decisions, a budget, a clear need, and a defined active project. But for you that may not be enough or those may not be the best questions to ask.

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03
The solution

BANT + Custom Questions

Demand.com delivers BANT leads and either replaces some standard qualifying questions or adds your critical custom questions.

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How Can Demand HQL Support Your Pipeline?

01

Define Targets

Nominate account profiles and decision-makers that represent ideal targets for your products or services.

02

Create Unique Qualifying Criteria

Designate lead suitability questions and formulate unique suitability criteria to probe for.

03

Engage Market at Scale

We reach out across multiple channels to engage relevant targets with content related to your solutions.

04

Identify Leads

Collect signals and interest from suitable targets and accounts.

05

Validate Leads

Confirm that leads are the right decision-makers, with a clear need, budget, and a real project.

06

Inquire with Custom Questions

Add or replace standard questions with unique criteria that must be met by suitable leads.

07

Package and Deliver

Collect and organize intelligence about all suitable leads and transfer to your inside sales team.

Bottom-of-the-Funnel Leads + Unique Qualifications + Validating and Eliminating

Get Leads That Uniquely Match Your Suitability Criteria

Start filling your pipeline
Testimonials

Why People Trust Us

At Demand.com, our agency partners trust us to provide innovative, high-impact campaigns that safeguard brand integrity while delivering measurable results.

“Demand.com is a fantastic company to work with. The quality of their leads is excellent and they are always very responsive and provide excellent customer support.”

Cloud Security Company

“Demand.com team are always a pleasure to work with! They’ve been great partners over the past year & I look forward to our continued partnership.”

Video Conferencing Company

“Demand.com has superior customer service. That helps us serve our clients more effectively and efficiently. The quality of the leads is strong with minimal returns. Overall their product makes us look good and our clients succeed.”

Marketing and Media Strategy Company

“Demand.com has been an excellent partner in every way. The client success team is extremely responsive and professional. The products they provide are top-notch and our client has been very happy with the campaign elements and successes. Bravo!”

Marketing and Media Strategy Company

“Demand.com team are always a pleasure to work with. In terms of vendors, they are one of the most positive, low stress, and caring to work with. They always deliver early, check in at every step in the process and treat your program like your metrics are their metrics and are equally dedicated to making every program a success.”

Information Technology Company

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What Else Can Strengthen Your Lead Generation?

Industry Insights

What are the latest B2B demand generation trends?

Ready to grow?

Start finding your next customer today

Join leading B2B companies who trust us to accelerate their revenue growth.

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Clients

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Higher ROI

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Leads Delivered

Pay per qualified lead
No long-term contracts required
Results in 30 days