a. The Parties have entered into an Insertion Order or Orders which incorporate this Agreement relative to a digital marketing or lead generation campaign. “Insertion Order” (“IO”), as used herein, is an agreement authorizing Demand.com to create Marketing Campaign(s) (as defined herein) on behalf of Company, thereby allowing it to generate certain Payable Actions consistent with the terms of the IO. “Marketing Campaign” or “Campaign” is a paid advertising offer on a performance model OR a coordinated series of advertisements that: focus on one or more brands or products, are directed at a particular identified segment of the general population (target audience), and aimed at achieving a specific objective. Types of campaigns include, but are not limited to: (i) Live Transfer or “LT”; (ii) Cost per Lead or “CPL”; (iii) Cost per Acquisition or “CPA”; (iv) Cost per Click or “CPC”; and (v) Cost per Inbound Call or “CPIC”. Campaigns will be created by Demand.com on behalf of Company based on the parameters provided in the Insertion Order. Types of Campaigns offered may be expanded at any time by Demand.com.
b. An IO defines the Campaign name, the Company placing the order, the individual advertisements or promotions to be run (or who will provide them), the size of the advertisements, the IO beginning and end dates, the total cost and discounts to be applied, reporting requirements and possible penalties or stipulations relative to the failure to deliver Payable Actions. A “Payable Action” means a specific request made by a prospect for a specific product or service. The IO, based on the agreement of the Parties, may specify additional or different parameters for what constitutes a qualified or valid Payable Action. The IO may also include targeting criteria and total volume as well as allowed marketing methods, dayparting and geographic location or other limitation. The IO may also incorporate applicable advertising policies. “Advertising policies,” as used here, means any advertising criteria or specifications made conspicuously available in a Campaign, and to the extent such Policies have been provided via email or other affirmative means to Company or Demand.com, including but not limited to content limitations, technical specifications, user experience policies, community standards regarding obscenity or indecency (taking into consideration the portion(s) of the Site on which the Ads are to appear), other editorial or advertising policies, and Advertising Materials due dates.
c. The Insertion Order defines: (i) the Cost Per Payable Action, (how much Company will pay for any given Payable Action); (ii) the limits on Payable Actions to be purchased, (how many Payable Actions can be purchased in a stated time frame); (iii) Campaign targets or conditions (the that makes a Payable Action to be valid); and (iv) the end date for the Campaign. If no end date is provided, Company must provide Demand.com five (5) business days’ notice before a Campaign will be terminated or suspended.
d. Based on its execution of the IO, the Company hereby authorizes Demand.com to manage a Campaign, on behalf of Company, by using Company’s account. If Company does not have an account with Demand Factor, by entering into this Agreement or any IO with Demand Factor, Company authorizes Demand.com to create a Company account consistent with the purpose of this Agreement or IO. All Campaigns are based on the IOs entered into between the Parties.
e. Modifications to the originally submitted IO or to this Agreement will not be binding unless approved in writing by the Parties. This includes but is not limited to start/end dates, allocation, and price. Acknowledged receipt of electronic mail (email) documenting the modifications by both Parties will constitute a writing for these purposes. Demand.com collects your billing and other account information. Demand.com may also collect information about our services that you use, have used or request information about.
f. For campaigns with non-USA targeting, the Client verifies that it is a (1) Foreign entity; or (2) that it is a U.S. entity that will transfer the leads subject to the Insertion Order to a foreign entity, foreign affiliate or for use by a foreign affiliate and that the purchase of the leads as set forth in the Insertion Order are for foreign use.